Don Gross, Founder, Folklorica, Newton Centre

Folklorica – Defining Your Style Since 1972!

Don Gross, founder of the much-loved jewelry boutique, Folklorica in Picadilly Square in Newton, MA, speaks about the importance of the shopping experience where you have the opportunity to browse a thousand different items, try things on, touch it and feel it and enjoy the moment. Some of my most loved jewelry accessories are from Folklorica. If you are looking for a gift, this is the place with great inventory that includes scarves, bags, watches, and other lovely items along with all the many choices of earrings, bracelets, necklaces and pins.

Will brick and mortar shopping ever go away? Not with beautiful local businesses like Folklorica!  Instead spending time bent over the computer shopping items that you cannot touch and feel, take a walk through Picadilly Square in Newton Centre and visit Folklorica!


I am a Realtor with Keller Williams Realty in Chestnut Hill, and a wife, mother, #adoringgrandmother, and a #secretgeek. I have helped people buy and sell homes in Greater Boston neighborhoods for over 13 years and counting. As native Bostonian, I am experienced in the local real estate market and the neighborhoods. I have won multiple awards including 2012 Good Neighbor Award from the Greater Boston Association of Realtors and the 2013 Keeper of the Culture Service Award from Keller Williams Chestnut Hill Market Center. Part of staying engaged with my community, I help run, a volunteer website that promotes community events in Newton. Real estate is local, community is the thread of social fabric.